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FMC Connection Day
Featuring Keynote by Donny Deutsch
Friday, Oct. 29, 2010
8 a.m. to 4 p.m., Long Island Hilton
Advance Registration Required. Download brochure
From 8 a.m.:
Registration, Breakfast Refreshments, Access to Media Exhibit Hall
Session 1: Early Morning (8:45 a.m. to 10 a.m.)
- Session 2: Mid Morning (10.30 to 12 noon)
- Session 3: Afternoon (2-3.30 p.m.)
- Panelists and Moderators will be announced as they are confirmed. See 'Connection Day Faculty' to view last year's outstanding participants.
- Luncheon with Keynote Address (12 noon to 2 p.m.)
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Track A:
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1A Pitching Television & Radio Reporters (8.45 a.m.)
There's an art to how to pitch a story idea to reporters, and that's what will be discussed here. You'll get to hear both sides of the equation: How communication pros go about creating pitches designed to make the news media ask for more information, and how reporters react to what's being pitched to them. If you're lucky, you'll get to pitch a story on the spot -- and if you've taken notes, you may find yourself on the air.
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2A How Local Businesses Are Using Facebook … And Getting Results (10.30 a.m.)
If you think Facebook is that silly website for college kids, then you need to attend this panel! Facebook, with nearly 600 million users, is redefining how businesses connect with their customers. Hear firsthand accounts of what local businesses are doing, what they've done and what they've learned.
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3A Establishing Relationships with the News Media (2 p.m.)
Register early as this workshop always sells out! Establishing a strong working relationship with the news media is tricky business, but it can be done. Find out the proper steps to "woo" the news media into turning you into a trusted source, and how to maintain that trust.
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Track B:
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1B Preparing Your Pitch: What to Do *Before* You Contact the Media
Learn from some of the best media relations pros in the business. If you think you can just pick up a phone and end up on the front page or the top story of the evening, here's a reality check: There's a bit more to it than that. A lot more. From compiling the right information, to preparing the pitch, to finding the right reporter to reach out to, we'll cover it all in this panel discussion.
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2B Pitching Newspaper & Internet Reporters
There's an art to how to pitch a story idea to reporters, and that's what will be discussed here. You'll get to hear both sides of the equation: How communication pros go about creating pitches designed to make the news media ask for more information, and how reporters react to what's being pitched to them. If you're lucky, you'll get to pitch a story on the spot -- and if you've taken notes, you may find yourself in tomorrow's news.
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3B How To Create a Buzz (Without a Budget)
Every business is struggling with how to do more with less: less money, less people, less resources. And one major mistake many businesses make is cutting back on their promotional efforts. But in the Web 2.0 world, the good news is that promoting your organization requires more creativity than capital. Attend this panel and walk away with tips you can put into play as soon as you're back in the office.
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Track C:
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1C The Best Web Sites … And How To Turn Yours Into One
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A great web site conveys your organization's brand, is easy to navigate and relevant enough to make people keep coming back for more. Oh, there's plenty of bells and whistles you can add ... but should you? And what more can your web site do for you? Find out by attending this panel and bring some serious questions for our experts.
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2C Advertising in a Web 2.0 World: What Works, What Doesn’t
Advertising has changed dramatically over the past decade, thanks to technological advancements and the popularity of social media. Yet the big questions on everybody's mind right now are these: Do I still need a traditional advertising campaign? Or can I rely on social media like Facebook, Twitter and blogs, to get my message out? Is direct mail dead? How much should I be spending, and how do I measure my success? Find out here.
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3C Social Media Best Practices
Social media keeps expanding. With new apps being invented everyday, you now have tools that allow you to target and engage your audience like never before. What works and what doesn't? What's "right" and what's "wrong"? This discussion will focus on real-time information of what the experts are doing right now.
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Track D:
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1D How to Create Public Service Announcements
This workshop is especially for nonprofit organizations. PSAs are an extremely effective way to get your message out, yet few know how to put one together and how to get it in the right hands of the news media. This panel will offer tips on what goes into the best PSAs, what to leave out and what you need to do to get it on the air.
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2D Establishing Relationships with the News Media Register early as this workshop always sells out! Establishing a strong working relationship with the news media is tricky business, but it can be done. Find out the proper steps to "woo" the news media into turning you into a trusted source, and how to maintain that trust.
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3D How To Write A Press Release That Sells Your Story
It's all about the press release. It's the press release that gets the media's attention and provides them with the basics to get started on a story. That is its job. Your job: Knowing how to get the press release to do its job successfully. Writing a press release requires a special formula that caters to what the reporter needs -- and that's just for starters.
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Track E:
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1E Twitter & Tweeting: How to Be Effective
Microblogs like Twitter get a lot of attention for good reason: They're fast becoming places to break news, build new followers and create networks of your choosing. They're also easy to use and free, to boot. So, before this workshop sign up for a Twitter account and come prepared with user questions. Need someone to follow? Start with @jaciclement.
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2E Crisis Management: How to Deal With the News Media When You’re In the Hot Seat
Always a sell-out, so register early to ensure a seat! Any organization may one day find itself in the news for the wrong reason. Sometimes it's justified, and sometimes it's a matter of misinformation. This panel will discuss what to do when the media unexpectedly shows up at your office -- and how to handle the questions (and the fallout) to make things right again.
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3E Blogging Basics Everyone Needs To Know
Many businesses have issues with the concept of blogging. Often, it simply scares them. But, if used effectively, it can be a great tool for getting your message out and showcasing your brand. Training and supervision is needed, of course, so let our experts walk you through the formula for successful business blogging.
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Track F:
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1F Blogging as a Marketing Tool
Today's marketing plans should incorporate some level of social media involvement, and blogging is a natural extension for public relations departments to consider adding to their marketing mix. When done right, blogging establishes experts within companies, gives important advice on timely topics and doesn't have to take up a lot of time and resources. Find out more by attending this workshop and asking the experts for details.
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2F Preparing Your Pitch: What to Do *Before* You
Contact the Media
Learn from some of the best media relations pros in the business. If you think you can just pick up a phone and end up on the front page or the top story of the evening, here's a reality check: There's a bit more to it than that. A lot more. From compiling the right information, to preparing the pitch, to finding the right reporter to reach out to, we'll cover it all in this panel discussion.
-
3F How to Create Public Service Announcements
This workshop is especially for nonprofit organizations. PSAs are an extremely effective way to get your message out, yet few know how to put one together and how to get it in the right hands of the news media. This panel will offer tips on what goes into the best PSAs, what to leave out and what you need to do to get it on the air.
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Networking/Exhibits (3:30 p.m. – 4 p.m.)
- Registration Form with Workshop Selection: Fill this out, fax it back to 516.224.1864 or email it to info@fairmediacouncil.org. Your registration is not confirmed until payment has been received.
- DISCOUNT TICKETS! A limited supply of Internet-only discounted tickets on sale now, for a limited time. Available only by credit card. (Tickets are nonrefundable).
- FMC Member Internet Special Price: $175 (Reg. $230)
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- Nonmember Price: $250 (Reg. $375)
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To become a member of the Fair Media Council, click here.
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